Sports Streaming Platform Market | Industry Report, 2030 (2025)

Sports Streaming Platform Market Trends

The global sports streaming platform market size was estimated at USD 33.93 billion in 2024 and is projected to grow at a CAGR of 12.6% from 2025 to 2030. The market growth is driven by the rising demand for on-demand, flexible access to live sports events, with a focus on user-centric streaming experiences. The increasing penetration of high-speed internet, mobile devices, and OTT (over-the-top) services across regions is also accelerating market expansion. As sports fans seek real-time engagement, streaming platforms are becoming essential for delivering high-quality broadcasts and exclusive content.

Sports streaming platforms are increasingly utilizing data analytics and artificial intelligence (AI) to offer personalized content recommendations that cater to individual tastes and preferences, thereby enhancing user engagement. AI technology is also playing a significant role in improving content discovery, enabling targeted advertising, and creating a more seamless and personalized user interface. Fans are no longer limited to popular sports or top leagues; they now have access to niche sports and events through specialized streaming platforms. The ability to personalize viewing schedules and watch sports content on demand is transforming how fans experience sports.

The introduction of 5G technology is set to revolutionize the sports streaming platform industry further. 5G offers higher data speeds, reduced latency, and the ability to handle larger traffic volumes, significantly improving the quality of live sports streaming. For instance, viewers will be able to watch live sports in higher resolutions, such as 4K and 8K, with less buffering, providing a more immersive viewing experience. Additionally, 5G technology is expected to facilitate real-time interactive features such as multi-angle viewing and enhanced statistics, allowing viewers to engage with the content in a more dynamic and interactive way.

Furthermore, collaborations between sports organizations and streaming platforms are crucial for acquiring exclusive broadcasting rights for in-demand events. Streaming services such as DAZN and Disney+ Hotstar (now Jio + Hotstar) have made substantial investments in securing rights for major leagues, including the English Premier League and the Indian Premier League. These strategic partnerships are becoming increasingly important in the competitive landscape of sports streaming, as exclusivity helps platforms attract new subscribers and retain existing ones. With growing competition, platforms are also exploring advanced features such as virtual reality (VR) and augmented reality (AR) to enhance fan engagement and provide innovative ways to experience sports. The continuous development of technology and content offerings ensures that the global sports streaming platform market will remain a dynamic and rapidly evolving industry.

Sport Type Insights

The football/soccer segment dominated the sports streaming platform industry in 2024 with a revenue share of over 40% and is expected to grow at a significant rate over the forecast period. Football's global popularity, extensive fanbase, and major leagues and tournaments have established it as a leader in the world of sports. Key events such as the FIFA World Cup, UEFA Champions League, and domestic leagues such as the English Premier League, La Liga, and Serie A attract millions of fans worldwide. The increasing shift towards online platforms for live sports, combined with exclusive broadcasting rights for these football matches, has solidified this segment's leadership. As football continues to capture global interest in both traditional and emerging markets, it is well-positioned to maintain its leading status, with further growth, driven by enhanced access to streaming services and quality content delivery.

On the other hand, the cricket segment is expected to grow at a faster rate during the 2025 - 2030. Cricket enjoys a loyal fan base in countries such as South Asia, the Middle East, Australia, and the UK, and is experiencing a surge in popularity, particularly due to high-profile events including the Indian Premier League (IPL), ICC World Cup, and Big Bash League. The demand for streaming services is being fueled by fans who increasingly seek flexible, on-demand access to their favorite matches. Growth in mobile streaming, bolstered by improved internet infrastructure and the expansion of over-the-top (OTT) platforms in cricket-loving regions, is anticipated to boost this segment growth further. Additionally, technological advancements such as 5G will enhance streaming quality, providing better experiences for spectators and continuing to drive growth in the cricket segment over the coming years. As cricket's popularity continues to rise globally, this segment is expected to be a key driver of market growth during the forecast period.

Device Type Insights

The smartphones and tablets segment dominated the sports streaming platform market in 2024 with a revenue share of around 50% and is expected to grow at a CAGR of around 12.3% during the forecast period. This dominance is primarily driven by the widespread use of mobile phones and the growing demand for streaming content on the go. People increasingly prefer smartphones and tablets because of their convenience, allowing them to watch live sporting events anywhere and at any time. Continuous improvements in mobile internet infrastructure and the affordability of mobile data plans further contribute to the growth of this sector. As mobile technology continues to evolve, particularly with the rollout of 5G networks, mobile streaming is expected to become the leading device type in the coming years.

The Smart TVs and Set-top Boxes segment is expected to grow significantly during the forecast period from 2025 to 2030. The availability of high-quality streaming content, such as 4K and 8K broadcasts, is driving demand for larger screens that enhance the viewing experience. Smart TVs, which come pre-integrated with streaming platforms, allow viewers to easily access sports content without needing separate devices. Similarly, set-top boxes are becoming increasingly popular because they provide a streamlined way to access over-the-top (OTT) services. As more consumers watch sports on large, high-definition screens, this segment is set for substantial growth. Technological advancements in televisions, along with increased collaboration between TV manufacturers and streaming platforms, are expected to have a significant impact on the sports streaming platform market in the coming years.

Regional Insights

North America sports streaming platform market accounted for the largest market share of over 35% in 2024. North America has led in the use of cutting-edge streaming technologies and also boasts a high level of maturity in infrastructure and consumption of digital content as well as high-speed internet. The U.S. is the major market for North America, backed by leading players such as ESPN+, YouTube TV, and FuboTV, and supported by high smart TV and smartphone penetration. The region's strong sporting culture, especially for franchises such as the NFL, NBA, and MLB, has helped drive the popularity of the sports streaming platform industry. Further, the blending of sports streaming with other forms of entertainment offerings, including the Disney Bundle, has helped continue market expansion. The growth of 5G technology adoption and the popularity of interactive features such as sports betting should continue to help drive regional expansion.

U.S. Sports Streaming Platform Market Trends

The market for U.S. sports streaming platform industry is witnessing tremendous growth due to the widespread adoption of digital streaming technology and the high demand for live sports content. As a top market for sports entertainment globally, the U.S. is shifting its focus away from traditional cable TV towards streaming platforms, stimulated by the access to exclusive rights of sports and novel features. Players such as ESPN+, YouTube TV, and FuboTV are at the forefront, with live streaming of top leagues including the NFL, NBA, and MLB. Merging sports betting with new-age technologies such as AI and 5G is increasing user interaction, while cord-cutting is revolutionizing the media scene. In addition, the pairing of sports with entertainment programming and the emphasis on regional sports networks are drawing a wider audience. These trends, along with the increasing popularity of mobile viewing and free ad-supported streaming, are making the U.S. a world leader in the market.

Asia Pacific Sports Streaming Platform Market Trends

Sports streaming platform market in Asia Pacific accounted for a significant market share in 2024. The market across the region is expected to witness growth at a CAGR of 15.1% during the forecast period. This growth is fueled by the huge population of the region, rising internet penetration, and the growing popularity of sports such as cricket, football, and badminton. India, China, and Japan are the pioneers in this growth, with services such as Disney+ Hotstar (Star India) and SonyLIV leading the way. The low cost of mobile data and widespread availability of affordable smartphones have popularized sports streaming. Moreover, the region's expanding middle class and rising disposable income are fueling the demand for high-end sports content. The rollout of 5G technology and the development of digital infrastructure are also driving the growth of the sports streaming platform market in Asia Pacific.

Europe Sports Streaming Platform Market Trends

Sports streaming platform industry in Europe has been undergoing strong growth based on rising demand from consumers to access live sports through digital platforms. Some of the major trends involve the heightened popularity of OTT (over-the-top) platforms, offering convenient, pay-per-subscription access to prime sports leagues and events. Rising mobile streaming, along with top-quality broadcasts, including 4K and HD streaming, is also improving experiences for users. The ongoing collaborations of streaming services with sports organizations in order to obtain broadcasting rights is fueling competition, whereas data-driven insights are making it possible to provide personalized content offerings to cater to varied European sports fans.

UK sports streaming platform market has witnessed significant growth in the domestic market with BT Sport, Sky Sports, and Amazon Prime locking down exclusive rights for big sports events such as Premier League and rugby. The UK consumer market is characterized by growing demand for flexible subscription tiers, as consumers want to opt out of long-term contracts. Moreover, mobile and smart TV live streaming is increasingly being used, with fans having the flexibility to view sports anywhere. The popularity of niche sports streaming, such as esports, is also growing, indicative of a broader trend toward greater diversity of sports being made available through digital channels.

Sports streaming platform market in Germany is growing, powered by a mix of established broadcasters and digital-first streaming services such as DAZN and RTL+. Football, and the Bundesliga in particular, has fueled the growth of sports streaming, with platforms vying for rights to premier events. German consumers are increasingly preferring personalized, on-demand access to sports content, such as live streaming and highlights. The convergence of multi-screen streaming capabilities, including viewing sports on smartphones, tablets, and connected TVs, is picking up pace. Furthermore, esports streaming is also on the rise, a sign of Germany's increasing passion for competitive gaming and its popularity among younger viewers.

Asia Pacific Sports Streaming Platform Market Trends

The Asia Pacific sports streaming platform industry is witnessing significant growth fueled by increased internet penetration, the use of mobile devices, and the demand for live sports viewing. OTT platforms are in increasing demand due to their cheaper, flexible, and on-demand nature of providing a variety of sports events. Some of the key trends in the region are the growing popularity of regional sports leagues, such as cricket in India and football in China. Also, the development of 5G technology is anticipated to continue improving the live streaming experience with better quality content and more interactive elements for viewers around Asia Pacific.

India sports streaming platform market has witnessed exponential growth, driven primarily by the popularity of cricket. OTT platforms such as Disney+ Hotstar, JioTV, and Sony LIV have found success by acquiring exclusive streaming rights for high-profile cricket tournaments such as the IPL (Indian Premier League). Aside from cricket, the popularity of football, badminton, and kabaddi has also picked up, with platforms providing live streaming for these sports as well. The growth of affordable mobile data and smartphones has brought sports streaming within reach in the entire country, and regional language support and localised content are emerging as important trends to serve India's diverse population.

Sports streaming platform market in China is transforming very fast, with players such as iQIYI Sports, Tencent Sports, and Youku dominating with access to prominent events such as the Chinese Super League (football) and basketball leagues. The sporting fanbase in China is becoming more diversified, with increasing interest in sports such as esports, basketball, and tennis. Streaming platforms are compelled to include AI-driven recommendations and interactive elements to promote viewer interaction. Furthermore, mobile live streaming is extremely popular, particularly as 5G networks grow increasingly widespread, providing improved video quality and interactive viewing features for sports enthusiasts nationwide.

Middle East & Africa Sports Streaming Platform Market Trends

The Middle East and Africa sports streaming platform industry is expanding with a high growth rate because of rising demand for live sports content, particularly in football, cricket, and basketball. OTT platforms are becoming the most sought-after option, providing more flexible and convenient subscription models. With improving mobile streaming and internet connectivity, sports enthusiasts in the region are accessing high-quality broadcasts. Also, the impact of global sporting events such as the World Cup and domestic football leagues is pushing the growth of the region.

UAE sports streaming platform market is rapidly growing with online platforms such as OSN and Starz Play securing broadcasting rights for premium sports, including football and tennis. Football, especially the English Premier League, remains the most-watched sport, with a strong demand for flexible, on-demand viewing options. The popularity of mobile streaming is also increasing rapidly, owing to the widespread use of smartphones. Additionally, local sports leagues are gaining traction. Increased investment in sports content and international events, such as Formula 1, further boosts the UAE sports streaming platform market.

Sports streaming is growing in Saudi Arabia, with Shahid and Dawri Plus among the services that provide exclusive coverage of the leading football leagues, including the Saudi Pro League. Football is by far the biggest market, although other sports, including basketball and esports, are gaining popularity. OTT services are becoming more popular as they provide subscription-based models that fit consumers' lifestyles. Mobile streaming is increasing, fueled by 5G infrastructure and high smartphone penetration, which makes live sports more available to Saudi fans.

Key Sports Streaming Platform Company Insights

Some of the key players in the sports streaming platform market include ESPN Enterprises, Inc., DAZN Limited, YouTube TV, and Star India Private Limited.

• ESPN Enterprises, Inc. is a key sports streaming player with in-depth coverage of major sports leagues, exclusive UFC broadcasts, and original programming through its ESPN+ service. Its broad North American footprint and deals with the biggest sports organizations establish it as a leader in market share. ESPN+ is also packaged as part of the Disney Bundle, featuring Disney+ and Hulu, an integrated entertainment bundle with wide appeal.

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• DAZN Limited is a global provider of sports streaming which include boxing, MMA, and football. With its active expansion in new territories such as Asia and Latin America, DAZN has emerged as a major player in the Sports Streaming Platform Market, challenging established broadcasters with its unique streaming solutions. DAZN's latest foray into AI-driven personalized viewing experiences has augmented its user retention and engagement levels even more.

• YouTube TV is a prominent competitor in live sport streaming, with access to premier leagues and local sports networks. Its presence in Google's ecosystem and simplicity have seen it gain popularity in North America, and recent entry into Europe has seen its market presence further increased. YouTube TV's capability to stream live TV and include sports add-ons has placed it as an all-around platform for sport lovers.

FuboTV Inc., Peacock TV LLC, and Paramount are some of the emerging market participants in the Sports Streaming Platform Market.

• FuboTV Inc. is a sports-focused streaming service providing a multitude of live sports channels for enthusiastic sports lovers. Its recent addition of sports betting functionalities has made it one step ahead of its competitors, offering a more interactive and immersive user experience. FuboTV's emphasis on live sports streaming coupled with interactive functionalities has endeared it to sports enthusiasts in North America and Europe.

• Peacock TV LLC, a subsidiary of NBCUniversal, has made huge strides by acquiring exclusive streaming rights for high-profile sporting events such as the Premier League, WWE, and the Olympics. Its inclusion within the larger NBCUniversal universe enables it to present a varied library of content consisting not just of sports but also movies, TV series, and original content. Peacock's low costs and flexible subscription model have brought it into range of many consumers, helping its subscription numbers grow.

• Paramount, under its Paramount+ streaming brand, has become one of the biggest players in sports streaming after gaining rights for significant sports competitions such as the UEFA Champions League and NFL. Paramount+ is distinguished by blending live sports with news and entertainment in its product lineup to accommodate the varying needs of viewers. Its low-cost competition and large content catalog have enabled it to build a loyal customer base in North America and Europe.

Recent Developments

• In 2024, Netflix ventured into live sports streaming through the acquisition of rights to stream niche sports, including tennis championships and cycling championships. This represented Netflix's major entry into the live sports area, making the competition sterner with players such as Amazon Prime Video and DAZN and pulling a new consumer on board to its platform.

• In 2024, YouTube TV expanded its services to Europe after acquiring rights to stream Premier League matches in key markets such as the UK, Germany, and France. This marked YouTube TV's first major expansion outside North America, challenging established European platforms, including Sky Sports and DAZN, while increasing its global footprint.

• In 2024, Disney Star acquired exclusive worldwide streaming rights to all ICC cricket tournaments (World Cups and Champions Trophy) for the period of 2024 - 2027. It cemented its supremacy in cricket streaming, especially in India and Southeast Asia, while other players such as SonyLIV and Amazon Prime Video lost market share in this category.

• In 2025, Apple TV+ acquired exclusive streaming rights for National Basketball Association (NBA) and Major League Baseball (MLB) games. This was a part of Apple's plan to build its library of sports content, disrupting the conventional broadcasters and making Apple TV+ a major player in the North American market.

Sports Streaming Platform Market Report Scope

Global Sports Streaming Platform Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global sports streaming platform market report based on device type, sports type, and region:

• Device Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Smartphones and Tablets

  • Smart TVs and Set-top Boxes

  • PCs and Laptops

• Sport Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Football/Soccer

  • Basketball

  • Cricket

  • Tennis

  • Baseball

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • U.K.

    • France

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa (MEA)

    • Saudi Arabia

    • UAE

    • South Africa